One of the most important things that we ever implemented in our business over 6 years ago was to start paying special attention to our existing customer database and to make sure that we spent more time marketing to them than we did trying to get new customers.
Every business has to have new customer marketing but the vast majority of businesses spend all of their marketing time and money on this endeavor. The secret to massive growth will always be to spend about 20% of your time and money on getting new customers and spend the other 80% on getting your existing customers to come back more often and to spend more when they do.
The major game changer for us several years back was when we started collecting our customers’ email addresses and cell phone numbers so that we could email and text them when we had new things going on in our business.
Please hear me when I say that the difference between big businesses and ones that stop growing is the implementation of email and text marketing to communicate with existing customers.
Why does a business aiming to boost its quarterly growth find the integration of Email and Text Marketing so crucial?
Reason #1: Direct Connection.
Text and email marketing forge a direct link with customers, ensuring your messages reach them directly without relying on third-party platforms. This direct communication pathway enhances the immediacy and impact of your brand messages.
Reason #2: Tailored Engagement Strategies.
Crafting personalized messages and segmenting your audience based on preferences, purchase history, or behavior is a powerful strategy for higher engagement and conversion rates. This tailored approach resonates with individual customers, strengthening their connection to your brand.
Reason #3: Optimal Cost-Effectiveness.
In contrast to traditional marketing channels such as print or TV ads, text and email marketing provide a cost-effective solution with a remarkable return on investment (ROI). Achieving marketing goals becomes more efficient without the hefty price tag.
Reason #4: Elevating Customer Engagement.
Consistent communication through text messages and emails ensures your brand remains at the forefront of customers' minds. This sustained engagement cultivates loyalty and encourages repeat business, establishing a lasting relationship.
Reason #5: Precision in Measurement.
Utilizing email and text marketing allows for meticulous tracking of open rates, click-through rates, and conversion rates. This analytical depth provides a nuanced understanding of campaign effectiveness, enabling strategic insights for future endeavors.
Reason #6: Streamlined Automation and Efficiency.
The automation capabilities of email and text marketing, such as automated welcome emails or birthday messages, not only save time but also guarantee timely and seamless communication, enhancing overall efficiency.
Reason #7: Extensive Reach.
Given the widespread use of email and mobile phones, these channels offer a broad reach, allowing you to connect with a diverse demographic of customers. This expansive reach maximizes your brand's visibility.
Reason #8: Instant Delivery and Exceptional Open Rates.
Text messages, read within minutes of receipt, are ideal for time-sensitive offers. Similarly, emails boast high open rates, especially when infused with personalization, ensuring immediate attention to your communications.
Reason #9: Authority Over Your Audience.
In contrast to the uncertainty of social media algorithms, your email and text lists provide a secure and controlled channel. Having ownership and authority over these channels safeguards your communication strategy.
Reason #10: Channeling Traffic Effectively.
Email and text campaigns serve as powerful tools to channel traffic not only to your website but also to your social media profiles and physical stores, creating a multifaceted approach to audience engagement.
Reason #11: Sustained Customer Loyalty.
Regular, pertinent communication through text and email significantly enhances customer retention by keeping them informed and engaged. This sustained loyalty contributes to long-term brand-customer relationships.
Reason #12: Valuable Insights through Feedback.
Utilizing these channels for gathering customer feedback becomes a crucial source of insights for product improvement, service enhancement, and an overall enriched customer experience.
Reason #13: Crisis Navigation.
During times of crisis or urgent updates, your email and text lists emerge as reliable lifelines, ensuring swift and effective communication of important information to your customers.
Reason #14: Building Enduring Connections.
Consistent and meaningful communication through these channels plays a pivotal role in building enduring relationships with customers. This ongoing dialogue fosters trust and loyalty, setting the foundation for a long-term connection.
So, how do you set up an email or text SMS marketing list?
While it takes some work and patience, the results are more than worth it.
Here’s the core steps:
Step #1:
Find a tool that allows you to send out mass broadcasts to everyone on your list all at once. There are all in one tools like Customer Engine or Active Campaign that allow you to do both email and sms marketing.
Step #2:
Import your existing email or SMS list to the service.
Step #3:
Start out by sending 1 email and text per week to get a sense of how your customers will respond.
Step #4:
Throw in a coupon or special promotion with a time limit on it to help drive business fast.
Step #5:
Gauge the reaction of the people on your list and mix up how often you send promotions based on feedback. Some of the businesses we help send out messages once a week while some send out several messages a week.
Here’s my Sincere Recommendation and Request.
While setting up your Email or Text Marketing system is something that you can absolutely do on your own, I know that your time is valuable. This is a task we do for our customers all the time and my team and I would love the opportunity to just do it for you. It’s not expensive and it’s something that we can have ready for you to use and benefit from in under 3 weeks from today.
I guarantee that within 30 days of us setting up an Email/SMS Marketing Plan for your business that you’ll see a strong spike in sales and customer engagement with your business.
All you have to do is sign up using this link and we’ll get it built for you within 21 days. Let myself and my team get you set up and if you aren’t completely satisfied with the results of your “Email/SMS Marketing System” after 60 days, we’ll give you your money back.